Public Affairs and Digital Advocacy
Lawmakers, their staff, and lobbyists are listening for feedback. Using innovative digital strategies and tactics, we harness the internet to make sure YOU have the biggest megaphone.
Our Public Affairs Strategies
Flood the Zone
Lawmakers can be overwhelmed by all of the different bills they have to consider at once. Our "Flood the Zone" campaigns ensure your message is top of mind at the most critical time for your legislation. We use pinpoint Digital targeting methods and compelling creative to inundate lawmakers, stakeholders, and everyone in their lives with your message online. You’ll have a persistent presence in their phones, laptops, desktops, and tablets. No matter how your targets prefer to internet - Facebook, Instagram, Twitter, LinkedIn, Google, Youtube, or the wider web - our strategies ensure they receive your message.
Surround Sound
Working with data partners, we can map the social networks of targeted decision-makers - their families, staff, neighbors, donors, college friends, and much much more. We can then target and serve digital ads to not just the decision-makers themselves, but everyone in their lives. This creates a “surround sound” effect that greatly amplifies the pressure that feel to support your cause.
Generate Action
There is an army of supporters ready to support your cause, and lawmakers are sensitive to constituent feedback. Our social media and texting campaigns hone in on these supporters and activate them to contact lawmakers on your behalf. In addition to the primary benefit of generating constituent actions that lawmakers heed, these campaigns have huge secondary benefits of raising awareness of your cause amongst interested parties across the state or region your legislation affects.
Re-Engage Supporters
You may be starting out with a captive audience ready to support your cause. We will grow that audience with newly activated members as the campaign progresses. These folks who have already raised their hand to say they’re on your team can be reactivated over and over again to reach out to lawmakers to make their voice heard on your behalf. Using cutting edge action software and email marketing best practices, we’ll make it easy as a few button clicks for these hardcore supporters to stay engaged.
How We Do It
Target Lawmakers Everywhere They Internet
Once we have our program laid out and our creative assets made, we’ll deploy your ads across as much of the Digital ad landscape as we can. Digital campaigns target audiences, not platforms - we don’t have to spend money on folks that aren’t likely to be in your target audience on any of the major ad platforms. Most platforms allow 1:1 targeting, and the ones that don’t offer robust dynamic targeting options that let savvy advertisers hone in on target audiences effectively.
Message Treatments
We call each set of creative a Message Treatment. Think of each Message Treatment like a Mail Piece, each with its own theme that builds on the campaign’s overall message strategy. Each Message Treatment will include Video, Native, and Banner ads in many different sizes and formats for maximum inventory access. These ads will get deployed across the internet, targeted as closely as our skills and Digital marketing allow, to ensure that no matter where your primary audience internets, they receive our message.
Ads Optimized for Every Type of Digital Experience
We serve ads wherever people are: from Connected TVs, mobile devices, to computers. By regularly varying the messaging and creative, we're able to keep the content fresh and engaging.
View Our 2021 Reel
Hiring COMPETE was one of the best decisions I made this year. The team provided a clear structure for collaborating, implemented a sharp digital strategy, and kept pace with the legislative session’s dynamic calendar.
Cassady Craighill
Deputy Director Clean Virginia
Every day, I heard from lawmakers who had been personally reached by COMPETE's digital efforts. They played a crucial role in securing our preferred legislative outcome.
Brian May
Floridian Partners