The 2022 General Election defied conventional wisdom in many ways, including bucking some expectations for Digital ad pricing. Several factors pulled ad pricing in different
FrederickPolls, COMPETE Digital, & AMM Political have released a Georgia Senate Run-off poll showing a Dead Heat between Senator Raphael Warnock and Herschel Walker. Our poll paints a less rosy picture for the incumbent Senator than the current national narrative of the campaign, which seems to be favoring Warnock.
Economics 101: when a buyer knows the true cost of something, they make better buying decisions. Unfortunately, we have found that most left-of-center campaigns, causes,
Good intro videos don’t need to be prohibitively expensive–and are a great tool for talking to online voters. These days, just about everyone agrees–for a
June 2022 – No guesswork necessary: Digital targeting can guarantee your audience is served ads in their preferred language.￼
We all know how important turning out and persuading Hispanic voters is to the electoral success of Democrats. The ominous looking 2022 environment makes it
May 2022 – Your audience can skip online ads! How to keep them engaged AND keep costs down by avoiding oversaturation.￼
This is probably a familiar scenario for you: You open your Digital platform of choice (Facebook, Instagram, Youtube, whatever). You’re bouncing around, enjoying yourself, here comes
April 2022 – Your audience sees thousands of ads everyday. Are you doing everything you can to break through the noise?
As COMPETE’s lead Creative Strategist, I spend most of my time writing, reviewing, and analyzing hundreds of Digital ads. Our firm churns out dozens of
March 2022 – A rundown of the Digital Ad Landscape and which platforms you should consider for your campaign
When we’re crafting digital programs for our political and public affairs clients, one of the most common questions we get asked is some variation of
January 2022 – The On-Year Means Election Day is Growing Closer – And Your Fundraising Could Use an Update
With the start of the new year, we are officially in the “on-year” of the 2022 campaign cycle! Campaigns are starting to ramp up their