CT State Senate
2018: -77 Votes
2020: +2076 Votes
With COMPETE, Cabrera Wins
Message Development and Execution Around a Winning Strategy
COMPETE worked hard as a contributor to Cabrera’s message development, helping craft and then executing the winning message strategy. We contrasted Cabrera’s proven history of problem solving and bipartisanship with his opponent’s compromised voting history, which had been influenced through his employment by Eversource, Connecticut’s state energy utility. The Connecticut Democrats also asked to use our Digital ads for TV, which we were happy to provide.
We focused the Digital ad budget on persuading the 25,000 swing voters in the district that would decide the election. Over a 2 month period, we served 2.4 million ads to Cabrera’s persuasion audience, across nearly the entire Digital landscape. On just Facebook and Instagram, we reached 2/3’s of the target audience 34 times each. No matter where the target audience liked to internet, we made sure they received Cabrera’s message.