Case Study Creative
Before anything else, we have to win attention in the pursuit of new supporters, donors and voters. That's why digital creative has to be fresh and laser-focused on standing out in a sea of white noise.
Our team brings an outside-the-beltway perspective and has the ability to turn innovative projects on tight campaign deadlines. Here’s some of the new media work we’re most proud of.
Wisconsin Senate Dems
Same groceries. Higher prices.
In less than one week we took this pitch from ideation stage to publish-ready ad. We wrote a script in partnership with Senate leadership and spent one day on the ground in Wisconsin to produce the ad.
We consider this a winner because it caught the attention of leadership from both parties. While the Wisconsin GOP bemoaned a direct hit on their biggest vulnerability this cycle, the ad also caught the eyes of DNC Chair Ken Martin, among other national Democratic leaders.
Jennifer Boysko
We are not going backwards
After nine years in Virginia’s General Assembly, Jennifer Boysko needed a breakout ad to kick off her Congressional campaign. Clear message, straight to the point and produced. This piece was a Reed Award finalist.
Jared Huffman for Congress
Environmental commitment over partisan theater.
We partnered with Rep. Jared Huffman to tell a re-election story about the Northern California land he ran to protect in Congress. With a few simple shots collected quickly on his day off, we pulled together an ad that is both attention-grabbing and dynamic while feeling personal and authentic.
Carrie Coyner
She’s only for herself
We brought this client-produced script to life on an aggressive deadline to help call attention to Carrie Coyner’s inconsistent legislative record in Virginia.
Jim McGreevey
The comeback that wasn’t
This ad campaign helped stop Jim McGreevey’s comeback in its tracks. The former New Jersey Gov. built an early lead in the 2025 Jersey City mayoral race despite years of scandal and failures.
We reminded voters of his scandals in a video led by McGreevey’s own words: “I am sorry that I have disappointed the citizens of New Jersey.” The ad was delivered 1.4 million times, drove thousands of landing page visits and ultimately helped force a runoff, in which McGreevey was handily defeated.
Julie Johnson
A personal politics
Julie Johnson’s run for Congress was personal. She fought for LGBTQ+ rights in Texas, where no openly gay congressperson had ever been elected. This ad reminded voters of right where Julie stands: On business.
Clean Virginia
Reaching and moving voters.
We have worked closely with Clean Virginia on several award-winning campaigns that engage and drive action. We take pride in helping Clean Virginia celebrate pro-clean energy candidates like Ghazala Hashmi, who featured in this 2026 Pollie-winning piece:
And in driving action with statistics that have yielded thousands of actions taken to fight data center development across Virginia.
