New Media
Strategy
There are hundreds of options for deploying a budget across the fractured and diverse New Media ad landscape, and only one of those options maximizes your chance of success. Our team of strategists will help you decide where, how, and when to leverage your resources for the biggest impact.
How We Strategize
Every ad platform offers advertisers different combinations of price per unit (CPM), quality of ad inventory, targeting methods, and market share. Our job is to determine how your campaign can best utilize each of these platforms. We always keep in mind that every member of your target audience internets differently, so the more platforms you can deploy your campaign on, the better.
The graphic below is a starting point for how we think about where to buy, and at what budget level per target, for a standard electoral campaign.
The New Media Ad Landscape
Saturation Underpins Everything
All of our New Media programs are crafted around the concept of “Saturation” – we want to serve enough ads to each target audience member so that our message seeps into their brain. However, it is easy for folks to skip or tune out many New Media ads. Over-serving the same ads results in targets ignoring the ads, and rendering the ad buy ineffective. Our programs are designed to find the optimal balance of creative and ad buy that maximizes return on ad spend.
Our Team is Your Team
Nimble. Responsive.
Ready to pivot.
Nevada Senate Democratic Caucus
