Social Media
Management

At COMPETE, we’re a team of political pros and viral content creators who know how to turn social media into a winning tool. Whether you have what it takes to go viral—or just need a strong, serious presence that earns trust—your feed should work as hard as the rest of your campaign. We help you build your voice, grow your base, and connect with the voters who matter.

Social Media Isn’t Extra. It’s Essential.

Campaigns pour millions into paid communications but often treat social media like an afterthought. That’s a mistake. Voters see the ad—then they check your feed. If it’s stale, chaotic, or inauthentic, you’ve lost them.

Social Media Best Practices

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Data-Verified Success

On average, we see a 50% increase in engagement on Digital ads when run alongside an organic Social Media program. Why? When an audience is exposed to organic content, they feel more connected and familiar with the candidate or cause. When that same audience is exposed to ads, they are more likely to engage, interact, absorb a message, and trust its authenticity. Paid and organic efforts aren’t separate strategies – they’re most powerful when they work together.

How Social Media Helps
Campaigns and Causes

Having a Social Media presence is a direct line to your audience, constituents, and future supporters. Social Media can help you:

Build authenticity and fully own your narrative
Establish your voice, tone, and purpose to reach voters and donors alike
Organically establish your voice and tone
Engage directly with the public
Deploy rapid-response reactions to news developments, moments of impact, and relevant trends
Speak to and reach large audiences of all generations and backgrounds
Message test for free through polls, questions, and surveys
Build a coalition of active, engaged supporters who will buy into your campaign — and get others to as well.

To grow your online community, lead with ATMS: Authenticity, Tone, Messaging, and Shareability. Speak in your true voice, connect with people in relatable ways, stay on message, and create content worth sharing. When these elements align, your content becomes more resonant, trusted, and engaging.

The Importance of Video

Short-form videos are the most powerful tool we have for capturing attention and engaging audiences in the organic space, with platforms prioritizing audience preferences for quick, digestible content. We understand it’s not always easy to pump out video after video, but that’s why we’ve made the process as easy as possible to get excellent assets delivered to your audience quickly.

We’re ready to collaborate with your team – whether it’s collecting video content from events, writing scripts, conducting Zoom video shoots, or coordinating with a videographer – whatever it takes to get your voice out there!

Play

Planning Content & Getting Approvals

Did you know the most successful Social Media channels interact with their followers daily? We take the stress of figuring out what to say, when to say it, and getting sign offs from stakeholders off your plate with interactive calendars and clear chains of approval.

Unique & Engaging Assets

We create clean, eye-catching assets that match your campaign’s branding and aesthetic. From videos and graphics to Meta stories and more, we design content that looks good and sounds right. Our process starts with an in-depth kickoff call where we dig into your tone, preferences, and visual identity — so every piece of content feels tailored and gets results. We also collaborate closely with your on-the-ground team to ensure everything aligns with what’s happening in real time.

Community Management & Rapid Response

Social Media should be a two-way conversation – and we never want to make the mistake of using Social Media as a megaphone rather than a telephone. The most successful organic programs are both instantly gratifying and responsive in real time. Our team is nimble and always ready to craft a response at critical moments. This includes Community Management, where we interact with followers on a daily basis. We respond to comments, check messages, and attend to mentions — so you don’t have to. Remember that the most successful social media pages feel like a real conversation between the “account” and the followers, that’s how we build relationships and trust.

Weekly Meetings &
Measured Results

Social Media is successful when we work together! We make time to connect weekly or bi-weekly to ensure we are planning relevant content and taking advantage of upcoming events and announcements. We also believe in measured results and send out monthly reports that detail exactly what is working and where we can improve.

Our team of Social Media professionals are ready to help take your campaign to the next level! We love getting to know our clients and their individual visions and needs for their Social Media.

Don’t just take our word for how effective organic Social Media is! The proof is in the results.

Tamalpais Union High School District

SOCIAL MEDIA CAMPAIGN

"The COMPETE team helped us both create our social media strategy and presence from scratch. We received many compliments from community members about their work and how it helped us meet some important goals."

Social Media Management