As COMPETE’s lead Creative Strategist, I spend most of my time writing, reviewing, and analyzing hundreds of Digital ads. Our firm churns out dozens of ads every week, and we have learned through thousands of hours of iterating what works and what doesn’t. In this newsletter, I want to break down our hard earned best

When we’re crafting digital programs for our political and public affairs clients, one of the most common questions we get asked is some variation of “Where on the internet should we show our ads?” Our answer to this is that everyone internets differently, so you should target your audience on as many parts of the

With the start of the new year, we are officially in the “on-year” of the 2022 campaign cycle! Campaigns are starting to ramp up their efforts to head into Election Day strong, and our fundraising team is doing the same. Fundraising is a key component to any campaign or political group, and how you respond

The COMPETE team (and all of our critters!) hopes you had a safe and successful 2021 and wishes you the same in 2022 As we get ready to head into the New Year, all of us over here at COMPETE have spent the past few days reflecting on all of our hardwork and success in

Imagine this: You hear of a new candidate running for office, or a new digital firm that piques your interest — what’s the first thing you do? Google them and find their website. It’s something that comes naturally to us today. Your company or candidate’s website is one of the most important features you can

With November elections fast approaching, we want to share with you a little-known fact about Digital Ads that may change your Digital Voter Contact plans. One of the oldest and most tried-and-true rules for crafting Voter Contact programs is “Communicate with targets as close to when they’re going to vote as possible”. An ad served

With Apple rolling out their latest iPhone operating system, iOS 15, business as usual is about to change in a big way for Digital Fundraising and Email Marketers. While this update will have a host of new changes, one has been keeping email marketers on their toes: enhanced privacy protections for users who use the

When we’re running digital campaigns, the most common concern our clients share with us is “How do we know our money is being well spent?” We sympathize with our clients on this question. Digital marketing is complicated, and it can be difficult for non-digital folks to understand. The reports that campaigns receive are often indecipherable

The start of June marks the midway point in this vital off-year before the 2022 elections. Mid-Year Deadlines are a strong source of fundraising in both on and off years. Like most End of Quarters, June marks a crucial filing deadline for most campaigns. Jamison Doran and Marcella Violano have experienced their fair share of