Preparing for 2024 by Analyzing 2023 Once or twice a year, we aggregate and share the base price data from the hundreds of Digital ad programs we run for our campaigns, causes, and partners we work with. We believe this exercise: Helps us by allowing us to build better programs for our clients Helps our
Follow along as COMPETE works to change the Digital playing field in political marketing.
The ever-evolving world of social media and why it’s critical that you have a presence Remember Vine? MySpace? Google+? YikYak? Twitter? 😉 Welcome to the graveyard of platforms past and the social media world that is constantly changing. Just ask anyone on your team who has tried giving someone access to their client’s Facebook account.
“NAME” is not just there to give you $20 – they are a voter, a stakeholder, and part of your path to victory As our new Director of Digital Fundraising, my focus is on offering campaigns a product that sets them up for long-term success–an email program with an authentic voice. By being thoughtful and
Over the past year, we’ve all enjoyed busting out the popcorn and watching Elon Musk’s Twitter Odyssey. We’ve reveled in his trials and tribulations with a mix of glee and horror. It’s a slow motion car crash we can’t look away from. But, for us poli-digi advertisers who are: in the midst of legislative session
When we get onboarded with a new client, one of the first things I ask is “Who else is on the team and how do we best work with them?” General Consultants. Media. Mail. Polling. Kitchen Cabinet members. They all come together – with your friendly neighborhood Digital partners, COMPETE–with one goal in mind: a
Artificial Intelligence (AI) has revolutionized many industries, and political marketing is no exception. AI algorithms can help political campaigns in a variety of ways, such as micro-targeting voters, predicting election outcomes, and analyzing large amounts of data. With the help of machine learning algorithms, political campaigns can now analyze vast amounts of data on voters’
The 2022 General Election defied conventional wisdom in many ways, including bucking some expectations for Digital ad pricing. Several factors pulled ad pricing in different directions. On one hand, political advertisers have started to value Digital as a Persuasion tool more highly and have spent more of their budgets on Digital than in past elections.
FrederickPolls, COMPETE Digital, & AMM Political have released a Georgia Senate Run-off poll showing a Dead Heat between Senator Raphael Warnock and Herschel Walker. Our poll paints a less rosy picture for the incumbent Senator than the current national narrative of the campaign, which seems to be favoring Warnock.
Economics 101: when a buyer knows the true cost of something, they make better buying decisions. Unfortunately, we have found that most left-of-center campaigns, causes, consultants, and central committees have very little insight into what different types of Digital ads actually cost. There are a lot of factors that create this opaqueness: Each ad platform