March 2023 – How we make sure Digital integrates seamlessly with your campaign team
When we get onboarded with a new client, one of the first things I ask is “Who else is on the team and how do
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February 2023 – The AI Revolution is Here—How COMPETE is adjusting to our new robot overlords.
Artificial Intelligence (AI) has revolutionized many industries, and political marketing is no exception. AI algorithms can help political campaigns in a variety of ways, such
January 2023 – What we learned about Digital ad prices from the 2022 General Election
The 2022 General Election defied conventional wisdom in many ways, including bucking some expectations for Digital ad pricing. Several factors pulled ad pricing in different
GA Senate Run-off poll shows 50/50 race with warning signs for Warnock campaign
FrederickPolls, COMPETE Digital, & AMM Political have released a Georgia Senate Run-off poll showing a Dead Heat between Senator Raphael Warnock and Herschel Walker. Our poll paints a less rosy picture for the incumbent Senator than the current national narrative of the campaign, which seems to be favoring Warnock.
August 2022 – As the 2022 General Election approaches, what do Digital ads actually cost?
Economics 101: when a buyer knows the true cost of something, they make better buying decisions. Unfortunately, we have found that most left-of-center campaigns, causes,
July 2022 – Why your campaign would benefit from an intro video
Good intro videos don’t need to be prohibitively expensive–and are a great tool for talking to online voters. These days, just about everyone agrees–for a
June 2022 – No guesswork necessary: Digital targeting can guarantee your audience is served ads in their preferred language.
We all know how important turning out and persuading Hispanic voters is to the electoral success of Democrats. The ominous looking 2022 environment makes it
May 2022 – Your audience can skip online ads! How to keep them engaged AND keep costs down by avoiding oversaturation.
This is probably a familiar scenario for you: You open your Digital platform of choice (Facebook, Instagram, Youtube, whatever). You’re bouncing around, enjoying yourself, here comes
April 2022 – Your audience sees thousands of ads everyday. Are you doing everything you can to break through the noise?
As COMPETE’s lead Creative Strategist, I spend most of my time writing, reviewing, and analyzing hundreds of Digital ads. Our firm churns out dozens of