These 2 streaming behemoths now have their own ad platforms – how will it change media buying for the 2024 General? Roku and Hulu, two of the biggest CTV providers in the media ecosystem, have rolled out their own Programmatic Ad Auctions. This change gives media buyers wholesale pricing and improved targeting options for reaching
TikTok is going through ch-ch changes, here is what’s happening. From silent films to TikTok, video has dominated the world for over a century and has no intention of stopping, even as we navigate the threat of a “potential TikTok ban.” As we embark on arguably the most significant regulation against a tech platform, we
Digital Ad Tips from 60 Super Tuesday Races It’s only March, but the Creative Team at COMPETE is already in full swing with primary contests nationwide. It’s going to be a wild ride this year, donations are going to be flowing, and races are going to be super competitive. Not that it should ever be
Preparing for 2024 by Analyzing 2023 Once or twice a year, we aggregate and share the base price data from the hundreds of Digital ad programs we run for our campaigns, causes, and partners we work with. We believe this exercise: Helps us by allowing us to build better programs for our clients Helps our
The ever-evolving world of social media and why it’s critical that you have a presence Remember Vine? MySpace? Google+? YikYak? Twitter? 😉 Welcome to the graveyard of platforms past and the social media world that is constantly changing. Just ask anyone on your team who has tried giving someone access to their client’s Facebook account.
“NAME” is not just there to give you $20 – they are a voter, a stakeholder, and part of your path to victory As our new Director of Digital Fundraising, my focus is on offering campaigns a product that sets them up for long-term success–an email program with an authentic voice. By being thoughtful and
Over the past year, we’ve all enjoyed busting out the popcorn and watching Elon Musk’s Twitter Odyssey. We’ve reveled in his trials and tribulations with a mix of glee and horror. It’s a slow motion car crash we can’t look away from. But, for us poli-digi advertisers who are: in the midst of legislative session
When we get onboarded with a new client, one of the first things I ask is “Who else is on the team and how do we best work with them?” General Consultants. Media. Mail. Polling. Kitchen Cabinet members. They all come together – with your friendly neighborhood Digital partners, COMPETE–with one goal in mind: a
Artificial Intelligence (AI) has revolutionized many industries, and political marketing is no exception. AI algorithms can help political campaigns in a variety of ways, such as micro-targeting voters, predicting election outcomes, and analyzing large amounts of data. With the help of machine learning algorithms, political campaigns can now analyze vast amounts of data on voters’
