The 2022 General Election defied conventional wisdom in many ways, including bucking some expectations for Digital ad pricing. Several factors pulled ad pricing in different directions. On one hand, political advertisers have started to value Digital as a Persuasion tool more highly and have spent more of their budgets on Digital than in past elections.

Economics 101: when a buyer knows the true cost of something, they make better buying decisions. Unfortunately, we have found that most left-of-center campaigns, causes, consultants, and central committees have very little insight into what different types of Digital ads actually cost. There are a lot of factors that create this opaqueness: Each ad platform

Good intro videos don’t need to be prohibitively expensive–and are a great tool for talking to online voters. These days, just about everyone agrees–for a political campaign to have an effective online presence, they need: A website Active organic Social Media accounts We call these “Foundational Digital Assets.” When voters, donors, or supporters want to

We all know how important turning out and persuading Hispanic voters is to the electoral success of Democrats. The ominous looking 2022 environment makes it even more imperative. With the general election fast approaching, I want to make the case for why Digital should be a primary Paid Media strategy for any campaign with a

This is probably a familiar scenario for you: You open your Digital platform of choice (Facebook, Instagram, Youtube, whatever). You’re bouncing around, enjoying yourself, here comes the first ad… and, womp womp, you’ve seen it 20 times already.  You may have been interested the first few times you saw it, but now?  You roll your eyes

As COMPETE’s lead Creative Strategist, I spend most of my time writing, reviewing, and analyzing hundreds of Digital ads. Our firm churns out dozens of ads every week, and we have learned through thousands of hours of iterating what works and what doesn’t. In this newsletter, I want to break down our hard earned best

When we’re crafting digital programs for our political and public affairs clients, one of the most common questions we get asked is some variation of “Where on the internet should we show our ads?” Our answer to this is that everyone internets differently, so you should target your audience on as many parts of the

With the start of the new year, we are officially in the “on-year” of the 2022 campaign cycle! Campaigns are starting to ramp up their efforts to head into Election Day strong, and our fundraising team is doing the same. Fundraising is a key component to any campaign or political group, and how you respond