No regulation leaves us in a messy place Happy Holidays from all of us here at COMPETE! As the cycle starts to heat up, we have been getting a lot of questions from our clients about political ad transparency. What can we track? What can’t we track? What can we kinda, sorta track? Especially confusing
Finding yourself arguing against investing in social media? This is for you. This isn’t just another newsletter about why social media is important. I think we can all agree on that. But here’s the thing: Democrats still aren’t doing it well, broadly speaking. We, as a Party, understand it’s important, but now we need to
Create and Compare Linear TV, Streaming TV, and Digital Media Plans All in One Place We are excited to share that we’ve created new technology called the Media Buying Tool! Check it out at MediaBuyingTool.com. What does it do? This video explains: https://youtu.be/mmhQmMnGxsU Back when we launched COMPETE at the beginning of 2019, the distinction
Have you noticed that there seem to be more sales reps, from more companies, trouncing around at conferences or introducing themselves in your inbox, all claiming to offer the latest and greatest way to get media to market in the rapidly evolving advertising landscape? We at COMPETE certainly have – and, admittedly, are guilty of
Get your organic posts in order. Every political practitioner has spent the past three months analyzing what went down and where things went sideways this past November – including us. Whether it was Trump grabbing young, white men through podcasts and influencers, rejoining X (formerly Twitter), and doing a 180 policy-wise on TikTok, or Kamala
Our analysis of how the exploding New Media landscape priced out and changed in the Presidential year Last year was marked by monumental evolutions in the Media landscape. More Americans cut the cord, with Broadcast and Cable giving up 4% of their aggregate market share to Streaming and Other, according to Nielsen. Digital and CTV
Our AI update on the brink of the General Election In February last year, I wrote a post titled, The AI Revolution is Here—How COMPETE is adjusting to our new robot overlords. At the time, AI images and text were a new and fun toy that everyone was excited to play around with but also
Focusing on these design areas could help propel your campaign to victory We’ve all seen ads that make us stop scrolling. Maybe they make us turn up the sound on our phone or stop walking to take in their message. Innovative billboard ad for Pond’s Tight budgets, quick turnaround times, and scattered resources can make it harder
These 2 streaming behemoths now have their own ad platforms – how will it change media buying for the 2024 General? Roku and Hulu, two of the biggest CTV providers in the media ecosystem, have rolled out their own Programmatic Ad Auctions. This change gives media buyers wholesale pricing and improved targeting options for reaching