The Media Buying Tool and our projections are ready to win We are gearing up for the General Election, and want to share two developments that we think will help us (and you, if you work with us!) be ready to execute maximally impactful paid media campaigns. Build Weekly Programs in the Media Buying Tool
Just in time to help you plan for the rest of the cycle We are excited to announce that Version 1.0 of the Media Buying Tool is now live, and ready for you to utilize for the rest of the cycle! When the Beta version launched last September, we felt it deserved a “promising but
Analyzing our data just in time for election season We Democrats and our allies agonize (for good reason!) over key inputs to the success of our paid media campaigns, such as: Raising the last little bit of our fundraising goals. Carefully crafting the campaign’s message for maximum impact with voters. Getting that last 15% of
No regulation leaves us in a messy place Happy Holidays from all of us here at COMPETE! As the cycle starts to heat up, we have been getting a lot of questions from our clients about political ad transparency. What can we track? What can’t we track? What can we kinda, sorta track? Especially confusing
Finding yourself arguing against investing in social media? This is for you. This isn’t just another newsletter about why social media is important. I think we can all agree on that. But here’s the thing: Democrats still aren’t doing it well, broadly speaking. We, as a Party, understand it’s important, but now we need to
Create and Compare Linear TV, Streaming TV, and Digital Media Plans All in One Place We are excited to share that we’ve created new technology called the Media Buying Tool! Check it out at MediaBuyingTool.com. What does it do? This video explains: https://youtu.be/mmhQmMnGxsU Back when we launched COMPETE at the beginning of 2019, the distinction
Have you noticed that there seem to be more sales reps, from more companies, trouncing around at conferences or introducing themselves in your inbox, all claiming to offer the latest and greatest way to get media to market in the rapidly evolving advertising landscape? We at COMPETE certainly have – and, admittedly, are guilty of
Get your organic posts in order. Every political practitioner has spent the past three months analyzing what went down and where things went sideways this past November – including us. Whether it was Trump grabbing young, white men through podcasts and influencers, rejoining X (formerly Twitter), and doing a 180 policy-wise on TikTok, or Kamala
Our analysis of how the exploding New Media landscape priced out and changed in the Presidential year Last year was marked by monumental evolutions in the Media landscape. More Americans cut the cord, with Broadcast and Cable giving up 4% of their aggregate market share to Streaming and Other, according to Nielsen. Digital and CTV