Good intro videos don’t need to be prohibitively expensive–and are a great tool for talking to online voters. These days, just about everyone agrees–for a political campaign to have an effective online presence, they need: A website Active organic Social Media accounts We call these “Foundational Digital Assets.” When voters, donors, or supporters want to
Follow along as COMPETE works to change the Digital playing field in political marketing.
June 2022 – No guesswork necessary: Digital targeting can guarantee your audience is served ads in their preferred language.￼
We all know how important turning out and persuading Hispanic voters is to the electoral success of Democrats. The ominous looking 2022 environment makes it even more imperative. With the general election fast approaching, I want to make the case for why Digital should be a primary Paid Media strategy for any campaign with a
May 2022 – Your audience can skip online ads! How to keep them engaged AND keep costs down by avoiding oversaturation.￼
This is probably a familiar scenario for you: You open your Digital platform of choice (Facebook, Instagram, Youtube, whatever). You’re bouncing around, enjoying yourself, here comes the first ad… and, womp womp, you’ve seen it 20 times already. You may have been interested the first few times you saw it, but now? You roll your eyes
April 2022 – Your audience sees thousands of ads everyday. Are you doing everything you can to break through the noise?
As COMPETE’s lead Creative Strategist, I spend most of my time writing, reviewing, and analyzing hundreds of Digital ads. Our firm churns out dozens of ads every week, and we have learned through thousands of hours of iterating what works and what doesn’t. In this newsletter, I want to break down our hard earned best
March 2022 – A rundown of the Digital Ad Landscape and which platforms you should consider for your campaign
When we’re crafting digital programs for our political and public affairs clients, one of the most common questions we get asked is some variation of “Where on the internet should we show our ads?” Our answer to this is that everyone internets differently, so you should target your audience on as many parts of the
January 2022 – The On-Year Means Election Day is Growing Closer – And Your Fundraising Could Use an Update
With the start of the new year, we are officially in the “on-year” of the 2022 campaign cycle! Campaigns are starting to ramp up their efforts to head into Election Day strong, and our fundraising team is doing the same. Fundraising is a key component to any campaign or political group, and how you respond
The COMPETE team (and all of our critters!) hopes you had a safe and successful 2021 and wishes you the same in 2022 As we get ready to head into the New Year, all of us over here at COMPETE have spent the past few days reflecting on all of our hardwork and success in
Imagine this: You hear of a new candidate running for office, or a new digital firm that piques your interest — what’s the first thing you do? Google them and find their website. It’s something that comes naturally to us today. Your company or candidate’s website is one of the most important features you can
September 2021 – Digital Ad prices increase at the end of elections. Why this occurs, and how you should adjust.
With November elections fast approaching, we want to share with you a little-known fact about Digital Ads that may change your Digital Voter Contact plans. One of the oldest and most tried-and-true rules for crafting Voter Contact programs is “Communicate with targets as close to when they’re going to vote as possible”. An ad served